Most companies treat brand as communications. I’ve spent my career showing it’s far more fundamental. I was drawn to design because it revealed a simple truth: every decision is experienced by a customer. Design isn’t aesthetics—it’s making complexity intuitive and useful.

At Apple, I learned that great companies don’t separate product, marketing, retail, operations, or culture. They operate from a single idea, expressed through every interaction. That lesson shaped everything that followed. At Ring, the challenge wasn’t selling doorbells—it was building trust in a new category and redefining home security. At GoodRx, it wasn’t healthcare marketing—it was removing barriers to care by making prices transparent and decisions simpler. At Spectrum, the work goes beyond communications. Connectivity is now essential infrastructure, and AI is accelerating the convergence of networks, software, media, and experience. The opportunity is to help shape how a major connectivity company creates long-term value.

Across these roles, the industries changed, but the questions didn’t: What business are we truly in?
What unique advantage can we create?
How do we earn trust every day?
How do we align strategy, technology, culture, and experience around one idea?

These are leadership questions. The next generation of companies will compete less on products and more on their ability to adapt while staying clear about their purpose. In an AI-driven world, clarity, trust, and alignment are durable advantages.

My work has been about helping companies find that clarity. Because better businesses create better brands—and the two are inseparable.

Chief Marketing Officer

I built and led a high-performing global marketing organization, growing the team from 3 to 73 people and creating the capabilities required to scale a global consumer business. My responsibilities spanned product marketing, brand, integrated marketing, media, creative, retail, partnerships, customer experience, and lifecycle marketing, ensuring every customer touchpoint reinforced the brand and accelerated growth.

As the company expanded, I increased annual marketing investment from $2 million to more than $100 million, developing a disciplined, data-driven marketing engine that balanced long-term brand building with measurable commercial performance. By integrating customer insight, product innovation, and creative excellence, marketing became a strategic growth driver—helping define the smart home category, deepen customer engagement, and establish Ring as the global benchmark for connected home security.

Chief Brand Officer

I built and led an integrated, cross-functional organization spanning Marketing Communications, Consumer Insights, Product Marketing, Go-to-Market Strategy, Integrated Creative and Production, Social Media and Community Engagement, Brand Operations, and Social Impact. By aligning brand strategy, product innovation, and customer insights, I created a unified marketing model that connected every stage of the customer journey—from awareness and acquisition to engagement, retention, and advocacy.

My focus was on elevating the brand from a transactional healthcare savings platform to a trusted consumer brand, using data-driven insights, creative excellence, and operational rigor to drive measurable business growth, deepen customer trust, and build long-term brand equity.

Chief Creative Officer

Across roles as Chief Creative Officer, Executive Creative Director, Creative Director, and Founder, I have built and led multidisciplinary creative organizations that have shaped some of the world's most recognized brands. Throughout my career, I have partnered with executive leadership teams to translate business strategy into brand experiences that drive growth, cultural relevance, and commercial impact.

My experience spans advertising, brand strategy, design, content, production, digital experiences, and innovation, leading integrated teams that deliver work across every customer touchpoint. I have developed global product and marketing initiatives for iconic brands across technology, entertainment, automotive, healthcare, financial services, telecommunications, and consumer packaged goods.

Known for building high-performing creative organizations, I combine strategic thinking with operational leadership to create environments where creativity and business performance reinforce one another. My approach brings together customer insight, design excellence, storytelling, and emerging technology to build brands that people remember, trust, and choose.