Hello, my name is Simon, and I specialize in building brands at the intersection of lifestyle and technology.
My expertise encompasses launching new products, diversifying product lines, and penetrating new markets. As a leader, I have supported operational scaling in both startup environments and established companies. I have built and directed functions across marketing and communications in global markets, covering hardware, software, services, and entertainment sectors.
Most recently, I served as the Chief Brand Officer at GoodRx through its IPO, Chief Marketing Officer at Ring (acquired by Amazon), and Creative Director at Apple. Prior to these roles, I have been a leader and founder in marketing, advertising, production, and design.
Chief Marketing Officer
As the Chief Marketing Officer at Ring, I developed the marketing strategy and team from startup to becoming the world's largest home security brand. I contributed to generating over $4 billion in annual global revenue and grew the team from 3 to 73 members. I oversaw product marketing and consumer marketing across the entire customer lifecycle, with annual spending increasing from $2 million to over $100 million.
Chief Brand Officer
As the Chief Brand Officer at GoodRx, I spearheaded initiatives that increased brand awareness from 18% to 35% and generated over $800 million in annual revenue. I led a cross-functional team responsible for Marketing Communications, Consumer Insights, Product Marketing, Go-to-Market, Integrated Creative & Production, Social Media and Engagement, as well as Social Impact and Operations.
Chief Creative Officer
As Chief Creative Officer, Creative Director, Director, and Founder, I have built and led multidisciplinary teams in advertising, design and production, supporting global product and marketing initiatives for iconic brands in various sectors, including entertainment, technology, automotive, healthcare, and consumer packaged goods.
Chief Brand Officer, SVP Marketing
In 2020, I set my sights on addressing one of America's most significant challenges—healthcare. GoodRx emerged as an opportunity of immense scale, poised to make a profound impact on millions of lives. Learn more…
Creative Director
In 2010, I joined TBWA/Media Arts Lab and over the next three years, I was instrumental in launching pivotal products that bridged emerging technology with human experience, such as the iPad, iPhone, Mac, and iCloud. I also launched the timeless 'Shot on iPhone' campaign, which remains active today.Learn more…
